> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getinteract.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Insights overview

> Deeper analysis modules that go beyond conversational agents — including Marketing Mix Modeling and attribution.

Insights is the analytical layer of Turntwo Interact. Where agents let you explore data conversationally, Insights surfaces structured, model-driven analysis: trained statistical models, contribution breakdowns, and scenario tools that require more than a SQL query to produce.

## Available modules

<CardGroup cols={2}>
  <Card title="Media Mix Modeling" icon="chart-mixed" href="/insights/mmm/overview">
    View the output of your trained Meridian MMM model — channel contributions, response curves, model health diagnostics, and the raw data that fed the model.
  </Card>

  <Card title="Attribution" icon="arrow-progress" href="/insights/attribution/overview">
    Understand how credit for conversions is distributed across touchpoints using multi-touch attribution models.
  </Card>
</CardGroup>

## How Insights differs from agents

|                   | Agents                               | Insights                                                  |
| ----------------- | ------------------------------------ | --------------------------------------------------------- |
| **Input**         | Your BigQuery tables, queried live   | Pre-computed model artifacts and curated datasets         |
| **Analysis type** | Exploratory, ad-hoc                  | Structured, model-driven                                  |
| **Runs**          | On demand (chat) or scheduled (jobs) | Results are published by your pipeline, displayed on load |
| **Best for**      | Answering one-off questions          | Interpreting statistical model output                     |

## Setup

Each Insights module requires its own configuration. See the module-specific setup guides for what to configure before the module becomes active.

<Card title="Set up Media Mix Modeling" icon="gear" href="/insights/mmm/setup">
  Configure BigQuery access, GCS bucket permissions, and the results folder for your Meridian model runs.
</Card>