> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getinteract.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Attribution

> How conversions are credited across channels, plus paths and measurement health.

**Intelligence → Marketing Intelligence → Attribution** reports channel credit from your sessions and conversions — not a separate paths-table pipeline.

## Models

Switch models in the report header (when attribution is enabled in [setup](https://docs.getinteract.com/marketing/setup.md)):

| Model | Credit |
| - | - |
| **Last click** | The session where the conversion happened. No lookback. |
| **Last non-direct click** | Most recent non-direct visit in the lookback window. |
| **First click** | First visit in the lookback, including direct. |
| **Data-driven** | Splits credit across non-direct visits by how much each helped. Weights refit monthly and after settings changes; they apply to **new** conversions unless you run a full refresh. |

**Unattributed** means an order with no matching web/app session.

Session, view, add-to-cart, checkout, and cost-by-channel still follow **Session source** (last non-direct or last click), which is separate from the conversion model.

## Tabs

| Tab | What you get |
| - | - |
| **Overview** | KPIs, stacked trend, and a performance table by source/channel (or campaign group). |
| **Model comparison** | Side-by-side credit for enabled models, with a short guide for each. |
| **Paths** | Common converting journeys, plus how sessions stitch (Device-ID vs Device-ID + User-ID). |
| **Health** | How much order volume is measured vs unmeasured, and identifier coverage. |

If product tables are mapped, **Product mix** on a selected row shows which products that traffic drove.


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