> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getinteract.com/llms.txt
> Use this file to discover all available pages before exploring further.

# KPIs

> Track marketing metrics over time, expand into breakdowns, and investigate anomalies.

**Intelligence → Marketing Intelligence → KPIs** is a metric monitor for the KPIs you enable in [setup](https://docs.getinteract.com/marketing/setup.md). Defaults include orders, revenue, AOV, sessions, conversion rate, cost, and ROAS.

Pick a metric in the table. Expand a row to split it by source/channel (attributed) or, for purchase conversions, last-click views such as platform/device, browser, campaign group, or category.

When daily anomaly detection is on, the series can overlay scores. Open **Explain** on a flagged period to see what moved. Intelligence events, if enabled, can start an investigation agent.

Needs the performance tables mapped: campaign mapping, channel metrics, sessions, conversions, and orders.


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