> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getinteract.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Paid Performance

> Paid channels, campaign recommendations, acquisition cohorts, and budget vs target.

**Intelligence → Marketing Intelligence → Paid Performance** is the same performance model as attribution, limited to paid traffic.

| Tab | What you get |
| - | - |
| **Overview** | KPIs, cost vs revenue, and a table by source. Click a source to open its campaigns. |
| **Campaigns** | Campaign rows with Scale / Keep / Watch / Optimize / Pause from your indicator rules. Optional bubble chart. |
| **Cohorts** | New customers (last-touch on first order), nCAC, and look-forward LTV. |
| **Budget / Target** | Spend and outcome vs the mapped targets table. |

Platform metrics (impressions, clicks) can be shown next to warehouse metrics when those columns exist. Campaign indicator thresholds live in [setup](https://docs.getinteract.com/marketing/setup.md) under KPIs.


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