> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getinteract.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing setup

> Map contract tables, then configure conversions, attribution, schedule, and report defaults.

Marketing reports need the Interact **performance** tables in [Data mapping](https://docs.getinteract.com/org-settings/semantic-layer/data-mapping.md): campaign mapping, channel metrics, sessions, conversions, and orders. Map order lines and products as well for Product Performance.

Then open **Settings → Marketing** (organisation admins).

| Tab | Use it for |
| - | - |
| **General** | Default date range, which user group can open Marketing, assistant agent on the reports. |
| **Data & Processing** | Daily job: performance tables → attribution (if on) → anomalies (if on). Run a full refresh after remapping history. |
| **Conversions** | Conversion types in reports; mark which is a purchase. |
| **Attribution** | Enable models, default model, lookback (30–180 days), Device-ID vs Device-ID + User-ID, max journey length, restart after conversion, collapse back-to-back same channel, junk channels, direct paths, sessionless events. |
| **Products** | Classification cadence, value metric, and scoring thresholds. |
| **Anomalies** | Daily KPI detection and whether to create intelligence events. |
| **Custom metrics / dimensions** | Extra warehouse fields from `custom_params`. |
| **KPIs** | Which metrics appear on the KPIs page, plus paid campaign indicator rules. |

Data-driven weights apply to **new** conversions after a refit. Recompute the past with a full refresh under Data & Processing.

The campaign tracking parameter is under **Info & support → URL parameters**, not this settings page.


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