Insights overview - Interact

Insights is the analytical layer of Turntwo Interact. Where agents let you explore data conversationally, Insights surfaces structured, model-driven analysis: trained statistical models, contribution breakdowns, and scenario tools that require more than a SQL query to produce.

Available modules

Media Mix Modeling

View the output of your trained Meridian MMM model — channel contributions, response curves, model health diagnostics, and the raw data that fed the model.

Attribution

Understand how credit for conversions is distributed across touchpoints using multi-touch attribution models.

How Insights differs from agents

	Agents	Insights
Input	Your BigQuery tables, queried live	Pre-computed model artifacts and curated datasets
Analysis type	Exploratory, ad-hoc	Structured, model-driven
Runs	On demand (chat) or scheduled (jobs)	Results are published by your pipeline, displayed on load
Best for	Answering one-off questions	Interpreting statistical model output

Setup

Each Insights module requires its own configuration. See the module-specific setup guides for what to configure before the module becomes active.

Set up Media Mix Modeling

Configure BigQuery access, GCS bucket permissions, and the results folder for your Meridian model runs.