Available modules
Media Mix Modeling
View the output of your trained Meridian MMM model — channel contributions, response curves, model health diagnostics, and the raw data that fed the model.
Attribution
Understand how credit for conversions is distributed across touchpoints using multi-touch attribution models.
How Insights differs from agents
| Agents | Insights | |
|---|---|---|
| Input | Your BigQuery tables, queried live | Pre-computed model artifacts and curated datasets |
| Analysis type | Exploratory, ad-hoc | Structured, model-driven |
| Runs | On demand (chat) or scheduled (jobs) | Results are published by your pipeline, displayed on load |
| Best for | Answering one-off questions | Interpreting statistical model output |
Setup
Each Insights module requires its own configuration. See the module-specific setup guides for what to configure before the module becomes active.Set up Media Mix Modeling
Configure BigQuery access, GCS bucket permissions, and the results folder for your Meridian model runs.