Attribution - Interact

Intelligence → Marketing Intelligence → Attribution reports channel credit from your sessions and conversions — not a separate paths-table pipeline.

Models

Switch models in the report header (when attribution is enabled in setup):

Model	Credit
Last click	The session where the conversion happened. No lookback.
Last non-direct click	Most recent non-direct visit in the lookback window.
First click	First visit in the lookback, including direct.
Data-driven	Splits credit across non-direct visits by how much each helped. Weights refit monthly and after settings changes; they apply to new conversions unless you run a full refresh.

Unattributed means an order with no matching web/app session. Session, view, add-to-cart, checkout, and cost-by-channel still follow Session source (last non-direct or last click), which is separate from the conversion model.

Tabs

Tab	What you get
Overview	KPIs, stacked trend, and a performance table by source/channel (or campaign group).
Model comparison	Side-by-side credit for enabled models, with a short guide for each.
Paths	Common converting journeys, plus how sessions stitch (Device-ID vs Device-ID + User-ID).
Health	How much order volume is measured vs unmeasured, and identifier coverage.

If product tables are mapped, Product mix on a selected row shows which products that traffic drove.