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Marketing Intelligence sits on the Interact models from Data mapping. In the app: Intelligence → Marketing Intelligence. Reports share a date range, label, comparison period, conversion, and (where it applies) an attribution model. Charts can show context events. A Data Analyst agent can sit in the assistant panel if you pick one in settings. Until the performance tables are mapped, each page shows that setup is not complete.

KPIs

Daily metric trends, breakdowns, and anomaly detection.

Attribution

Channel credit, model comparison, converting paths, and health.

Paid Performance

Paid channels, campaigns, cohorts, and budget vs target.

Product Performance

Catalogue, classification, and product detail (when product tables are mapped).

Setup

Data mapping, conversions, models, schedule, and report defaults.