Marketing
KPIs
Track marketing metrics over time, expand into breakdowns, and investigate anomalies.
Intelligence → Marketing Intelligence → KPIs is a metric monitor for the KPIs you enable in setup. Defaults include orders, revenue, AOV, sessions, conversion rate, cost, and ROAS.
Pick a metric in the table. Expand a row to split it by source/channel (attributed) or, for purchase conversions, last-click views such as platform/device, browser, campaign group, or category.
When daily anomaly detection is on, the series can overlay scores. Open Explain on a flagged period to see what moved. Intelligence events, if enabled, can start an investigation agent.
Needs the performance tables mapped: campaign mapping, channel metrics, sessions, conversions, and orders.